You may remember when marketing was simply just an advertisement of some sort and door-to-door salesmen. It was niche, unheard of, and misunderstood.

But marketing has done a complete 180 in recent years. It’s now something your business can’t live without.

Marketing is an essential component of any business, no matter how trivial it may seem. We outline some of the hidden consequences you may not even know exist, but could damage your business from a lack of marketing …

Winter in Tasmania. It’s usually synonymous with cold, dark nights, months of hibernation, and complex carbs. But that perspective is shifting. In this blog we’ll dive into the genius behind Tasmania's Off-Season Campaign and how it's turned the winter scene in Hobart into a bucket-list worthy experience.

Are you merely going through the motions with your marketing efforts, or are you genuinely able to pinpoint and create a robust marketing strategy for your products?

The process of rebranding is a transformative journey that allows companies to redefine their image, resonate with their target audience, and reflect their evolving mission and values. In this article, we will explore the remarkable rebranding story of Airbnb, a company that successfully reinvented itself to align with its vision of belonging and hospitality. Discover how Airbnb's rebranding process unfolded, the changes it brought forth, and the significant impact it had on the sharing economy.

Glossier, a name synonymous with 'authenticity' in the beauty industry, has mastered the art of crafting a social media strategy that does more than just sell products - it creates a community founded on authenticity. So how did they do it?

Going viral isn’t a guaranteed science. It's unpredictable, a tad wild, and requires a dash of bravado. You might not go viral overnight, but each post adds another log to your LinkedIn bonfire, helping you blaze brighter, reach further, and make a lasting impression.

AI is already here, transforming the marketing landscape as we know it. So, the question isn't whether you should use AI in your digital marketing strategy. The question is: can you afford not to?

Met Gala 2023: Marketing Lessons from the World of Fashion's Biggest Night.

In this case study, we will take a look at how Oatly approached its branding, its feasibility, and what other brands can learn from it.

Spotify's data-driven marketing approach has yielded impressive results. Spotify has more than 205 million premium subscribers and its user base has doubled since 2017.

By going against the grain and embracing an anti-marketing approach, Aesop has managed to carve out a unique space in the competitive beauty industry. Here are the key lessons we can learn from their extraordinary success.